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The other shoe drops: Paramount uses fake movie review quotes in their promos 
6th-Jul-2010 05:14 am
suki/sokka/toph
Caught the newest promo last night on TV by chance. It features Patel's Zuko being frozen solid amidst a few generic quotes of supposed critical praise. Thing is, thanks to the power of DVR I can pause on the snippets to see who is supposedly saying these things and search for their glowing review the promo is citing.

Thing is, these quotes are fake. How predictable.



Shyamalan must be loving the top billing.



Wait, who? James Oster? Joblo.com? I'll just google that....



Action packed? What?

A google search reveals that James Oster never reviewed TLA. Meanwhile, joblo.com's Chris Bumbray did review it. He gave it a 1/10 and didn't use any of the words the promo claims the site did.



Translation: "PLEASE GIVE US ALL YOUR MONEY BEFORE DESPICABLE ME BOOTS US OUT OF 3D THEATERS"

To add insult to insult, the promo used a clip of some Kyoshi Warriors repelling out of the treetops in an ambush on the Fire Nation. Behold!



TRUTH IN ADVERTISING, RIGHT?!
Comments 
6th-Jul-2010 01:19 pm (UTC)
See if you can contact James Oster, if he really didn't say those things he can take legal on Paramount. Meanwhile we should continue to spread the word that the Kyoshi warriors were cut from the film.
6th-Jul-2010 01:30 pm (UTC)
He did say those things but in an article about the movie that he wrote on June 4th! See my comment below.
6th-Jul-2010 01:29 pm (UTC)
Oh I just read about this!

The story gets better: James Oster wrote an article about TLA - but apparently BEFORE THE MOVIE WAS EVEN FINISHED! http://www.joblo.com/index.php?id=32443 (note the date this was published is "Jun. 4, 2010")


Also, a hilariously faily blog article from Variety:
http://weblogs.variety.com/bltv/2010/07/last-airbenders-one-positive-quote-joblocom.html
While they also point out the fake review quotes they got seriously OWNED in the comments. XD
6th-Jul-2010 01:38 pm (UTC)
Ok, checked the article once more. Here we go:

"In one particular scene you may have caught a glimpse of in the trailers, Aang uses his burgeoning bending skills to raise the ocean waters and protect himself from an incoming attack. It's not easy to create visual effects this grand and vibrant, but Shyamalan has managed to fashion a powerful cinematic experience (and this is before the 3D conversion)."

I have no idea where they got the "action-packed" from!
6th-Jul-2010 02:01 pm (UTC)
Since seeing the Kyoshi Warriors ambushing the fire nation soldiers down silk drapes like they were part of Cirque du Soleil, I've been trying to find out if the origins of aerial silk stems from Chinese acrobats or is TLA just further exotic-fying. Like did they not have quality rope on Kyoshi Island? They couldn't just drop down, kick some fire nation ass and call it a day? I guess my google skills are lacking cause so far I got nothing. help anyone?
6th-Jul-2010 02:47 pm (UTC)
They are GIRLS duh.
6th-Jul-2010 02:22 pm (UTC)
And a Tweet about the matter: http://twitter.com/joblocom/status/17580370085

"The TLA quotes were from @JimmyORogue who saw an early cut and liked it. @C_Bumbray wrote our formal review and hated it."
6th-Jul-2010 02:25 pm (UTC)
This one is currently making its rounds through Twitter: http://twitter.com/AskDebruge/status/17577887328

"AIRBENDER ads quote JoBlo rave. Actual review: "In a summer full of bad films, LA pushes aside ECLIPSE & JONAH HEX to become worst film yet""
(Deleted comment)
6th-Jul-2010 02:59 pm (UTC)
I thought it looked familiar...lol
(Deleted comment)
6th-Jul-2010 02:50 pm (UTC)
They know about this. James Oster wrote an article for them before the movie was released. The guy saw the uncut version and liked it. See the posts above.
6th-Jul-2010 03:01 pm (UTC)
Remember that they sent 700 SPAMBOTS for Transformers:Revenge of the Fallen when it came out.

Of course, no one could prove that it was PAramount, but who would take the time to create that many accounts?

Good thing we were saved from that happening this time round.
6th-Jul-2010 04:06 pm (UTC)
Wow, really? That's....determined.


Good thing we were saved from that happening this time round.

It's like they're not even trying to be devious and avaricious anymore. Don't give up yet, Paramount! I'm sure your EPIC TLA FRANCHISE can squeeze a few more dollars from hapless Americans! I know it's hard to make the effort to manipulate the public into lining your pockets, but I believe in you. :'(
6th-Jul-2010 03:16 pm (UTC)
lol
6th-Jul-2010 04:00 pm (UTC)
Yep, this is the exact commercial I remember bringing up. Using one word quotes, taken completely out of context while hyping up the failastic 3D. Maybe the uncut version that the critic they quoted saw was slightly better, but I feel like Joblo.com should do something about this. It seems like they're already trying to get the word out via Twitter that the review for the final cut of the film says that it sucked but I wonder if they'll do more or if they even can.

Still, it's pretty laughable that Paramount had such a hard time finding a postive review and had to stoop to milking this old review for all its worth. I hope this means that they know how negatively people feel about TLA despite the profit it managed to make and seriously think about the future of the film series and perhaps reconsider before letting Shyamalan sink his teeth into the next film.
6th-Jul-2010 04:17 pm (UTC)
here's hoping they never find the Cinemablend review... seriously, 3 1/2 stars WTF?

That's usually how these reviews are crafted. They'll find a review that says for example, "Spectacularly awful, a perfectly wasted opportunity" and the ad copy will be "Spectacular! Perfect!"

If you're feeling bummed out why not head over to Roger Ebert's house and check out those solid two thumbs down. It's a work of art:

http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/20100630/REVIEWS/100639999/1023
6th-Jul-2010 04:25 pm (UTC)
God, I remember seeing this commercial idefk how many times last night trying to watch the Pirates of the Caribbean movies on SciFi. I wanted to throw things because of those fake quotes. XP

Paramount fails epically at taking things out of context though. If you're going to use one word quotes, I'm sure there are negative reviews out there that have a positive word to describe something. Or, ya know, you can go on RT and get the reviews from critics who did rate it fresh, just sayin'. Oh wait, that would be too easy. 7_7
6th-Jul-2010 05:17 pm (UTC)
I think they specifically took THIS one rather than any of the fresh reviews specifically because of who said it. Their "target" male audience will listen if it says JoBlo said it's good. They will not listen if say USA Today said it (ewww old people newspaper!)

6th-Jul-2010 06:20 pm (UTC)
Somehow, I knew it was pretty hypocritical of them to show that ONE scene where the 'Kyoshi Warriors' appear in the trailer as if that scene was in the movie... But we all knew that M. Night (or whoever was in charge of distributing this movie) cut them out because they were considered a 'distraction.' And in reality, they don't appear. Do they NOT realize how fast word-of-mouth from the internet travels??

And, I'm not surprised that Paramount now is using THAT low tactic in pulling out a 'false advertising' scheme to garner more gullible people to see this. Other less-then-stellar movies when faced with this, will try to pull in some fancy and 'positive' words to describe a film that is just bad overall. This is pretty much a last-ditch effort.

6th-Jul-2010 06:37 pm (UTC)
The thing is, this movie still made a shitload of money this weekend. People are ignorant.

Either that or the numbers are fudged.
(Deleted comment)
6th-Jul-2010 06:21 pm (UTC)
Wow.

So this means they're desperate, right? :D
6th-Jul-2010 06:39 pm (UTC)
There is another article in which MNS talks about the cutting of the Kyoshi Warriors. It's posted here at ONTD. I can submit it to this comm but I'm thinking the poster probably already submitted it here too and it just hasn't been released from the mod queue. I can post in a little while if I don't see it come through.
6th-Jul-2010 07:37 pm (UTC)
We don't have that post fron ONTD in our queue. If you want to submit it, please do. Thanks!
6th-Jul-2010 07:27 pm (UTC)
I think I saw a commercial very similar to this and lol'd at the "quotes".
6th-Jul-2010 08:19 pm (UTC)
Oh ffs....

I really REALLY hope Joblo takes issue with it, but it doesn't seem like they're going to...
6th-Jul-2010 08:23 pm (UTC)
...and in the comments on that link, the guy commenting for/running? Joblo seems to be a bit of a moron. =/
6th-Jul-2010 08:51 pm (UTC)
I remember seeing that ad and going, "Wait, what? Where did those quotes come from?"
Any chance you could contact the alleged quotee about this?
6th-Jul-2010 09:58 pm (UTC)
I was wondering if/how they were going to make promos with critic comments on it. I've only seen the trailers where they call the movie "The biggest 3D event of the summer!" and LOL'd muchly at that.
6th-Jul-2010 10:00 pm (UTC)
Nice post. Guess I shouldn't try to ignore commercials.
7th-Jul-2010 03:21 am (UTC)
Picking and choosing, I see. Is that legal?
7th-Jul-2010 03:54 am (UTC)
Lol that's low. Wasn't there a studio some years back that got in trouble for making up a movie critic and using bogus quotes too.

There should be laws regulating false advertising like this.
7th-Jul-2010 05:49 pm (UTC)
MTE.
Which also made me wonder if there is anything of a regulation (like the Better Business Bureau) for the movie industry that uses such tactics, as Paramount here just demonstrated.
7th-Jul-2010 05:43 pm (UTC)
WTF Kyoshi Warriors. They werent even in the movie. False Advertisement.
7th-Jul-2010 06:21 pm (UTC)
User has been banned.
11th-Jul-2010 02:47 am (UTC)
That's some ol bullshit right there, yo.
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