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we saw wut u did thar, paramount
Letter Writing Effort Redux! Raise Awareness in the UK in advance of Airbender's release! 
3rd-Aug-2010 12:39 pm
"The Last Airbender" does not open in the United Kingdom until next Friday, August 13th. This is an opportunity for us--especially folks who live in the UK-- to ensure that UK film critics are aware of the way "The Last Airbender" discriminated against actors of color!

Movie critics may not be aware of the cultural background of the characters in the animated series. The A:TLA animated series is called "The Legend of Aang" in the UK so they may not even know that "The Last Airbender" is connected to the animated series. They also may not be aware that their readers are upset seeing actors of color restricted to background and villainous roles.

This is your chance to encourage UK film critics who will review the film to recognize that in the animated series, the characters were people of color, and that actors of color are continually discriminated against in Hollywood!

So, for folks who have already sent out emails to the American critics, please take a moment to dust them off and tailor them to an UK audience and fire them off! For people who have yet to try emailing a film critic, try our nifty "draft an email in four sentences" formula!

The letter should encourage the journalist to explore the issues surrounding the film. Most journalists and critics want to be balanced and inclusive of different viewpoints and sources in their reviews. Be friendly and share your opinion in a clear and helpful manner. You can link to these articles designed to help the press understand the casting controversy in your email.

xlovelylightx compiled a list of UK newspapers so you can figure out who you'd like to write to. If you can’t find the right person to contact or you have to submit through a generic form, you can always write a general letter to the editor or “ATTN: Entertainment Editor”

List of UK newspapers:

The Sun: http://www.thesun.co.uk/sol/homepage/article296174.ece

The Times: http://www.timesplus.co.uk/welcome/tp_contact.htm

News of the World: newsdesk@notw.co.uk

Conventry telegraph: http://iccoventry.icnetwork.co.uk/nuneaton-tribune/about-us/

Yorkshire evening post: http://www.yorkshireeveningpost.co.uk/contactus.aspx

The Belfast Telegraph:
Irish Times: http://www.irishtimes.com/about/contact/
Irish Independent: independent.letters@independent.ie
Sunday Tribune: http://www.tribune.ie/contactus/

Scotland Today: yourview@stv.tv
Scotland on Sunday: http://scotlandonsunday.scotsman.com/contactus.aspx

Western Telegraph: http://www.westerntelegraph.co.uk/contactus/

Thanks again for your support, good luck, and let us know how it goes!

We know that film critics read these emails, as evidenced by the number of critics aware of the casting controversy around the film's USA/Canada release. We also know that there is interest in this topic in the UK, as we've been covered by BBC and the Daily Telegraph! A short email with a few sentences can make all the difference!
3rd-Aug-2010 08:17 pm (UTC)
Does anyone know if the word 'bender' was changed when ATLA aired in the UK? Because from my understanding, 'bender' is a derogatory word in England and it might be bad news if someone wrote 'These bender are clearly Asian benders, not white benders" etc. etc.
3rd-Aug-2010 08:21 pm (UTC)
I don't know if the word bender was changed in the series, but the title was definitely changed.
(Deleted comment)
4th-Aug-2010 12:29 pm (UTC)
Heh, really? I've heard it loads of times over the years, but it's a bit out of date so perhaps not so much in recent years.

But no, redubbing the whole series to remove the word would be a bit insane. :P
3rd-Aug-2010 09:02 pm (UTC)
Opening on Friday the 13th? Really?
3rd-Aug-2010 10:11 pm (UTC)
I just realized this. XD
4th-Aug-2010 12:16 am (UTC)
Oh, you're freakin' kidding me! LOL how perfect is that.
4th-Aug-2010 04:48 pm (UTC)
LOL. the irony.
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